Richard Beverly's Blog

Managing online reviews properly is vital for any local business hoping to succeed in the eyes of both Google and the consumer. But sometimes, you might need a little help in keeping on top of the constant stream of customer feedback –and ensuring timely responses, too. When things start getting on top of you, that’s when you’ll want to enlist the help of a trusted reputation management tool. With so many to choose from, how can you be sure which will be the best fit for your business? To help you along the way in your decision-making process, we’ve decided to provide a comprehensive comparison of the leading reputation management tools, including our own. Throughout this article, we’ve relied on the data and facts supplied a) by the reputation management tool’s website, and b) by trusted consumer reviews from third-party sites to provide you with as balanced a view as possible. Keep reading to get a comprehensive overview of each reputation management tool, or skip ahead

Most business owners are aware the power of reviews can have for their business. Reviews can be impactful both positively and negatively, and consumers are increasingly relying on reviews to make decisions about products and services they intend to purchase. Generating reviews for your business is a critical component of SEO, specifically local SEO. First-hand reviews help build your brand and reputation, while 3rd party reviews offer proof your company does or sells what it says it does.  Online reviews are referrals for your business. Having consistent, positive sentiment being offered about your business is a great way to stand out among your competitors. People will trust what is said about you more than they will trust what is said by you. Below I will break down why your business should invest in attaining reviews, benefits of reviews , sites you should focus on, and how to ask for reviews. Why you should ask for reviews There are many great benefits to attaining reviews

How closely were you paying attention to the local SEO news in May? Last month, we launched Local Quizness – a monthly quiz aiming to help local marketers test their knowledge of the previous month’s news. Every month we’ll be poring over the top local marketing publications, and closely following the news and observations shared by industry experts on social media, to help you ensure you’re aware of all the news that matters. Get answering this month’s quiz now as we look back at some of the biggest local marketing news stories from May. Just 5% of quizzers answered more than 7/10 questions correctly in May’s quiz, can you beat last month’s top scorers? Create your own user feedback survey Now, if you want to share your score, head over toTwitter using #LocalQuizness , or let us know in the comments below! And, if you want to read up on any of the news we’ve covered in this month’s quiz, we’ve compiled a list of reading materials below! GatherUp – Google’s Managemen

This week’s Local Search Clinic will see Local SEO Guide’s CEO Andrew Shotland answering your questions all about multi-location SEO. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us each week for an hour of expert insights with new topics each week. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com . Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a question in the popup that you’d also like the answer to? Just cl

Local marketing can be simply described as any marketing activity which puts your business in front of consumers within a certain radius of your location. While that’s straightforward enough, there are lots of different types of activity that fall under this neat umbrella. Local marketing is especially important for small and medium businesses which rely on clients physically visiting a brick-and-mortar location to make a sale or access a service: dentists, physiotherapists, and chiropractors for example or retail stores without an e-commerce presence, bars, and restaurants, locksmiths, plumbers, a builder’s yard or car dealership. Our research confirms that within the last 12 months, 90% of consumers have used the internet to find a local business. Local marketing is therefore vital to connect your offering with those in need of a local service provider or retailer. By its nature, local marketing is highly geographically specific. This means it’s important to carefully consider yo

We talk a lot here about how to keep up to date on local SEO news, from forums to webinars , and beyond. But what better way to learn than by delving deep into the experts’ realm? If you’re looking for daily updates on the latest changes in Google My Business, local search algorithm updates, or even upcoming events, then Twitter is the place for you. To help you build your following list, we’re shouting out 17 local SEO experts you need to follow. And sadly, yes, we did have to whittle this list down to just 17. While Twitter is full of knowledgeable SEOs, we’ve opted for the most active, but if you’re looking for even more SEOs to fill your timeline with, then be sure to check out our full list of local SEO experts . 1. Colan Nielsen, Sterling Sky If you frequent online local SEO communities and forums , you’ll likely have seen Colan’s face before. A key member of the Sterling Sky local search Dream Team, Colan regularly shares his unique expertise and insights on Twitter. Cola

We talk a lot here about how to keep up to date on local SEO news, from forums to webinars , and beyond. But what better way to learn than by delving deep into the experts’ realm? If you’re looking for daily updates on the latest changes in Google My Business, local search algorithm updates, or even upcoming events, then Twitter is the place for you. To help you build your following list, we’re shouting out 16 local SEO experts you need to follow. And sadly, yes, we did have to whittle this list down to just 16. While Twitter is full of knowledgeable SEOs, we’ve opted for the most active, but if you’re looking for even more SEOs to fill your timeline with, then be sure to check out our full list of local SEO experts . 1. Colan Nielsen, Sterling Sky If you frequent online local SEO communities and forums , you’ll likely have seen Colan’s face before. A key member of the Sterling Sky local search Dream Team, Colan regularly shares his unique expertise and insights on Twitter. Cola