Leading Reputation Management Tools Compared – Updated 2020

Managing online reviews properly is vital for any local business hoping to succeed in the eyes of both Google and the consumer. But sometimes, you might need a little help in keeping on top of the constant stream of customer feedback –and ensuring timely responses, too.

When things start getting on top of you, that’s when you’ll want to enlist the help of a trusted reputation management tool. With so many to choose from, how can you be sure which will be the best fit for your business?

To help you along the way in your decision-making process, we’ve decided to provide a comprehensive comparison of the leading reputation management tools, including our own.

Throughout this article, we’ve relied on the data and facts supplied a) by the reputation management tool’s website, and b) by trusted consumer reviews from third-party sites to provide you with as balanced a view as possible.

Keep reading to get a comprehensive overview of each reputation management tool, or skip ahead to see the full comparison table.

Contents What is reputation management?

Before you decide what online reputation management tool is right for you, you might need to know what reputation management is.

Generally speaking, online reputation management is the ongoing task to maintain a positive perception of a brand or business. More often than not, though, it just refers to online reviews.

Good reputation management entails generating online reviews, responding to online reviews, and leveraging online reviews.

Local businesses should invest in reputation management for a number of reasons, but primarily because reviews are a local ranking factor, and reviews help customers convert.

If you’d like to read more on the benefits of online reviews, or how to educate clients on them, we’ve got plenty of resources about reputation management to read up on.

What is a reputation management tool?

A reputation management tool is simply something that aides the reputation management process. Online reputation management tools exist to simplify and optimize the process of generating, responding to, and leveraging reviews. Usually, this will involve a combination of features, such as automating review requests, sending review response reminders, or showcasing reviews on your website.

Top reputation management tools: features and price comparison

The table below compares the leading review management tools’ key features.

The post Leading Reputation Management Tools Compared – Updated 2020 appeared first on BrightLocal.



from My RSS Feed https://bit.ly/3fdJojv
via gqrds

Comments

Post a Comment

Popular posts from this blog

5 Compelling Reasons to Adopt a Simple Brand Identity

Image
What is brand identity? First and foremost, a brand identity is how your company presents itself to customers. Another way you can define brand identity is to think of it as all the components that help people differentiate your business from competitors. Things like a color scheme, tone, logo, tagline, font, or even your most popular, signature products can all help build a lasting brand identity. Why does brand identity matter? As a local business, you may be asking yourself, “Why does brand identity matter to me?”. Perhaps you’ve already reached your goal of ranking in the local pack. But once you’ve reached that oh-so-coveted number one spot, what are you doing to make potential customers engage with your business? Without a clear brand identity you could leave searchers confused, alienated, and simply not wanting to take action on your listing. As I’ll explain later, with Google My Business spam on the rise, it’s more important than ever to stand out in local SERPs. Simple vs
Read more

5 Compelling Reasons to Adopt a Simple Brand Identity

Image
What is brand identity? First and foremost, a brand identity is how your company presents itself to customers. Another way you can define brand identity is to think of it as all the components that help people differentiate your business from competitors. Things like a color scheme, tone, logo, tagline, font, or even your most popular, signature products can all help build a lasting brand identity. Why does brand identity matter? As a local business, you may be asking yourself, “Why does brand identity matter to me?”. Perhaps you’ve already reached your goal of ranking in the local pack. But once you’ve reached that oh-so-coveted number one spot, what are you doing to make potential customers engage with your business? Without a clear brand identity you could leave searchers confused, alienated, and simply not wanting to take action on your listing. As I’ll explain later, with Google My Business spam on the rise, it’s more important than ever to stand out in local SERPs. Simple
Read more

Should You Fight for Featured Snippets in 2020?

Image
Since Google introduced featured snippets in 2014, “position zero” has been considered one of the most coveted spots in SERPs.  Featured snippets allowed websites to vie for extra traffic by appearing both at the top of organic search results and again in the top 10 results.  Or that was the case, until Google rolled out a deduplication update on January 22, 2020, ending the era of featured snippets as so-called “position zero”.  In an attempt to declutter SERPs and improve user experience, Google now won’t surface the same URL twice on page one. The first page of search results will show a featured snippet plus nine search results (instead of 10), and the featured snippet’s URL won’t reappear on page one.  Given that featured snippets receive around 8.6% of all clicks, while 19.6% of clicks go to the first search results beneath it, many webmasters and SEOs aren’t happy with the update and have actively discussed the option of opting out altogether using Google’s nosnippet ta
Read more