Three organic search opportunities for your local business
30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query. To rank in the Local 3 Pack you need to ensure your Google My Business listing is complete and active Third-party local business listings (like Yelp and Tripadvisor) may also drive some organic search visibility so it is a good idea to claim your business there Hyperlocal content may help your business discovered by people who were not even searching to buy a local product or service, so produce relevant content on a regular basis Local marketing has become even a more trending topic, following the pandemic-driven pandemic. Lots of local businesses that used to rely on local foot traffic were forced to turn to the Internet to get found by customers. That