Richard Beverly's Blog

Since Google introduced featured snippets in 2014, “position zero” has been considered one of the most coveted spots in SERPs.  Featured snippets allowed websites to vie for extra traffic by appearing both at the top of organic search results and again in the top 10 results.  Or that was the case, until Google rolled out a deduplication update on January 22, 2020, ending the era of featured snippets as so-called “position zero”.  In an attempt to declutter SERPs and improve user experience, Google now won’t surface the same URL twice on page one. The first page of search results will show a featured snippet plus nine search results (instead of 10), and the featured snippet’s URL won’t reappear on page one.  Given that featured snippets receive around 8.6% of all clicks, while 19.6% of clicks go to the first search results beneath it, many webmasters and SEOs aren’t happy with the update and have actively discussed the option of opting out altogether using Google’s nosnippet ta

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, after all. But while they know all the best ways to engage their community with local events and discounts for frequent patrons, creating authentic online engagement through video marketing can seem foreign or even intimidating.  That’s despite all the positive benefits that come from using video marketing to engage customers through local marketing efforts, including improved SEO, engagement, click-through, and purchase conversions. Used in tandem with other local marketing initiatives, video is a great way to support local marketing for your client’s business. This article will aim to underscore how video helps improve all marketing efforts for your client’s business, how video can help boost local marketing and local SEO specifically (along with some cross-industry examples), and how you can e

It’s been a big couple of weeks for map apps. Who knew getting from A to B could be so thrilling? On January 30, 2020, Apple announced a whole host of new features for its Maps offering — and if that wasn’t quite enough action to satisfy your need for direction-providing services, soon after, Google unveiled a shiny new look and plans for its very own new features. I struggle to believe there was ever a time I survived without Google maps. https://t.co/2arbHAb3mr — (Stephanie) Slade (@sladesr) February 6, 2020 But when it comes to being crowned King of the Maps, who will take the throne? Read on to learn about Google Maps’ new celebratory features, and find out how Apple Maps is striving for feature parity. What’s new with Google Maps? In anticipation of its 15th birthday on February 6th, (sidenote: how much cake do you think is being eaten at Google HQ right now? ), Google announced that it was refreshing its well-used Maps app, as well as introducing a host of new features a

It’s been a big couple of weeks for map apps. Who knew getting from A to B could be so thrilling? On January 30, 2020, Apple announced a whole host of new features for its Maps offering — and if that wasn’t quite enough action to satisfy your need for direction-providing services, soon after, Google unveiled a shiny new look and plans for its very own new features. I struggle to believe there was ever a time I survived without Google maps. https://t.co/2arbHAb3mr — (Stephanie) Slade (@sladesr) February 6, 2020 But when it comes to being crowned King of the Maps, who will take the throne? Read on to learn about Google Maps’ new celebratory features, and find out how Apple Maps is striving for feature parity. What’s new with Google Maps? In anticipation of its 15th birthday on February 6th, (sidenote: how much cake do you think is being eaten at Google HQ right now? ), Google announced that it was refreshing its well-used Maps app, as well as introducing a host of new feature

Citations are one of the key factors in neighborhood search engine optimization. Many new SEOs start their careers dealing with citations for stakeholders. When set up correctly, citations can be really smooth to control and can lead to advanced local scores. However, if completed incorrectly, citations may be a nightmare to smooth up. In this guide, I’ll walk you through every facet of citations that will help you improve your nearby search engine optimization strategy. What Are Citations? Citations are a web connection with a business that functions the commercial enterprise’ name, address, and contact number (NAP). Typically, while an search engine marketing refers to citations, they are talking about a set of character enterprise listings on numerous web sites. Most citations take the form of a web enterprise directory, however other forms of citations exist. While the minimum quantity of data required for maximum citations is only a call, address, and speak to number, maximum web

Calibrate SEO Toronto Anticipates Top Digital Marketing Trends To Watch Out for in 2019 Calibrate SEO, Toronto’s first internet marketing and SEO company, has anticipated big trends that are likely to dominate the digital marketing landscape in 2019. This premier SEO and internet marketing company has always remained at the forefront in offering the best digital marketing solutions to businesses of all sizes. In today’s world, everything is going the digital way, from banking to real estate. Considering the rapid digitalization of the world, now businesses are making a shift from traditional marketing to online marketing. To help businesses survive the challenges of online marketing, Calibrate SEO has given an insight into the digital marketing trends to follow in 2019. Influencer marketing that became popular in the past few years will focus more on Local influencers this year. It makes sense for a global brand or an e-commerce business to rely on celebrities for endorsing th

https://docs.google.com/document/d/1GrA9uYW_uK2VWvEZTwtNP4yPxYO41ndKa-jl19FKayM/edit?usp=sharing