Richard Beverly Link List

https://docs.google.com/document/d/1GrA9uYW_uK2VWvEZTwtNP4yPxYO41ndKa-jl19FKayM/edit?usp=sharing

Comments

Post a Comment

Popular posts from this blog

Google Confirms Biggest Local Search Algorithm Update in Five Years

Image
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky . This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption. Google confirmed the update in a tweet on December 16th: Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR — Google Search Central (@googlesearchc) December 16, 2021 What’s Vicinity All About? This update is named after the fact that it seems to primarily target proximity as a ranking factor. Although proximity has long been an important signal for local...
Read more

Building the BrightLocal Brand: The Color Scheme Update

Image
As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suffer from Color Vision Deficiency , we started researching how we could combine color and information to enhance user experience for all of our customers.  The result is an entirely new color palet...
Read more

Is Building Citations Still Important to Local SEO?

Image
One of the most hotly-discussed local ranking factors is without a doubt citations. If you’re active on the forums, you’ll often see people questioning “How relevant are citations?” or “ Does building citations help local SEO ?” But finding a straightforward answer to those questions can be a whole new challenge. In recent years, the relevance of citations (and other ranking factors) has been frequently debated. Anecdotal evidence points to a change in the role of citations. No longer are they competitive difference-makers but more “table stakes”, or what people would call a foundational factor in local SEO . This means that, while citations alone won’t get you ranking #1, you do need at least some accurate and consistent citations to compete effectively in the local SEO game. Additionally, research like our annual Local Search Industry Survey shows that citations still provide value to agencies and local businesses alike, and that citation management remains one of the most commo...
Read more