Local 2-Packs Spotted in Google Mobile SERPs

Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least).

This week, Joy Hawkins at Local U (via Mariano Rodriguez from LawRank) shared findings of 2-Packs being spotted in local search results on mobile. 

Since the news was first shared, more and more people have reported seeing a set of just two results when performing local searches on mobile.

Seeing a 2-pack on Android Mobile. Anyone else?#localseo pic.twitter.com/bpICh5W2tX

— Ben Fisher (@TheSocialDude) March 30, 2021

 

Both Android and iPhone users are being presented with 2-Pack results:

I’ve been seeing it on iPhone/safari: pic.twitter.com/ArBEDQuzJ2

— Frank Olivo (@FrancoOlivo) March 31, 2021

What’s new?

When performing a local search, users are usually presented with three top results. This is referred to as the ‘Local Pack’ or the ‘3-Pack’.

Here’s how that usually looks on mobile:

Local 3-Pack on Mobile

Now, we’re seeing results on mobile where just two businesses are present.

What do we know?

This news, which came as a surprise to many given how long the 3-Pack has been in place, was initially speculated to be just a test. As we know, Google tests things all the time. 

That said, Local 2-Packs have been spotted on mobile devices when performing searches in the US, UK, and Canada, so this would be unusually widespread for just a test. 

Here’s a search performed from the UK by Claire Carlile:

Two pack here too pic.twitter.com/o5XjsNyf98

— Claire Carlile🕊🌊🥑🦥 (@clairecarlile) March 30, 2021

To see if I could replicate the 2-Pack, I performed a few local searches using an iPhone in Brighton, UK. I tested several queries, and many returned the typical 3-Pack as expected. Three queries, however, returned Local 2-Packs:

“Drug stores”

Local 2-Pack Mobile Results

“Italian restaurants”

Local Mobile Results 2-Pack

And “Burgers”.

Local Two Pack Mobile Search Results



from My RSS Feed https://bit.ly/3rFkBL1
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