Put Your Rankings on the Map with Local Search Grid

We’re incredibly excited to announce the launch of Local Search Grid, a brand-new local rankings tool from BrightLocal that allows you to see the bigger picture of search.

Without further ado, here’s how awesome it looks.

LSG screenshot2

Snazzy, right?

There’s a lot I could say about Local Search Grid and what this new tool means for your search strategy (and I will!) but for now I’ll let our launch video do the talking:

If that’s piqued your interest and you want to start using Local Search Grid right away, simply:

  1. Log in to your BrightLocal account
  2. Select a Location from your Clients & Locations dashboard
  3. Click ‘Rankings’ in the Location Sidebar menu
  4. Click ‘Local Search Grid’ in the dropdown that appears

Log in now to get started

Want to know more before you dive in? Read on to find out just how Local Search Grid gives you better insights, for better decisions than ever before.

Local Search has evolved

If you’re using a rank tracker like our own Local Search Rank Checker, you’ll know how it works:

Plug in some keywords and a search location and, boom, that’s where your business is ranking for those keywords in that location.

Tracking rankings for a single location is useful for measuring the direction of travel, but it doesn’t always show you the full picture of what’s going on down on the ground.

That’s because local search has evolved.

The modern Google local algorithm factors search location and proximity into results in a big way. For example, you can search ‘pizza restaurant’ or ‘pizzas near me’ and get similar results in the Local Pack, but walk just 50 yards down the street and those results can change drastically, especially in a competitive landscape.

So while a single-location rank tracker might tell you “you’re smashing it!” in searches made near your business, search results even just a block or two away could be telling a very different story…

That’s why a new perspective is needed.

Introducing Local Search Grid: the real-world picture of local search performance

Local Search Grid Comparison 2

Local Search Grid gives you the extra rankings and competitor data you need to truly understand the local search landscape and broaden your visibility.

This birds-eye view of searches performed for your chosen keywords, across your chosen area, can help you:

  • See how much local search visibility you, your clients, or even potential clients are really claiming.
  • Learn which keywords are performing well, and which need your attention, so you can identify blindspots and refocus your optimization efforts.
  • Discover opportunities to outrank competitors with benchmarks of key ranking factors.
  • Spot significant ranking drops quickly so you can start taking action to reverse the course.
  • Track progress over time with one simple metric: Average Map Rank.
  • Impress clients new and old with visually engaging reports
  • Identify spam in Google My Business profiles and mark them for removal.
How does Local Search Grid work?

Local Search Grid visualizes rankings across multiple different search locations on an easy-to-understand, map-based dashboard.

Each colored Grid Point represents a local search made using your chosen keyword. It shows you where your..



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