We Asked the Experts: How Do You Make a Google My Business Listing More ‘Clickable’?

We Asked the Experts is a series designed to provide you with the most relevant insights from local search experts. Each month we’ll cover a different question and share insights from key figures in the local SEO community in an effort to help you further your knowledge and strategy.

We Asked the Experts is back with a new task to tackle and some new expert local SEOs to share their insights!

This time around we’re tackling Google My Business — considered a key source of visibility and leads for local businesses – and more specifically, how to make your Google My Business listing more clickable.

Attributes, posts, photos, reviews, and beyond – there’s a lot to tackle when it comes to Google My Business, and it can be hard to know where to begin.

Hopefully, our experts can help to simplify the process, as they share how to make Google My Business listings more exciting, more engaging, and more ‘clickable’.�

Read on to hear how our roster of local marketing pros would approach Google My Business optimization, and how they help clients make their listings more enticing — leading to more leads, more conversions, and better business.

How do you make a GMB listing more click-worthy?

Niki Mosier

Niki Mosier (Head of SEO, Two Octobers)

Having a GMB listing is definitely important but getting people to engage with the listing is even better.

 

I’m a big fan of utilizing the Q&A feature to help make the listing more helpful and hopefully encourage going to the website for more information.

 

Fresh photos don’t necessarily make the listing clickable but are a great way to make it more engaging. I’ve found product listings can be a great way to get more traffic to a website from the GMB listing as well.

Crystal Horton GMB Clicks

Andy Simpson

Andy Simpson (Senior SEO Specialist, Digital Law Marketing)

Use as many of the GMB features that are available!

 

If there are Services then I’ll use that; if there are Products, I’ll use that; if both are open to me, I favor Products over Services, as it’s much more visually stimulating on the GMB profile. You can also add links on Products that you can then track using UTM codes, etc.

 

We use GMB posts on all top-level services provided by the client. We post because we know these posts appear in the 3-pack, plus we’re just fueling the beast (Google). Is it a ranking factor? Probably not. But do our clients’ GMB profiles look better than our competitors’ profiles? Yes.

 

We also upload good images, and videos too, as and when possible.

Ben Fisher Ben Fisher (Founder and VP of Marketing,

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