Richard Beverly's Blog

In this Local Search Clinic, Schema App’s Founder Martha van Berkel will tackle your questions on schema markup. Join us to ask your questions and find out how schema markup can help your local SEO. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us each week for an hour of expert insights with new topics each week. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com . Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a que

Founder and VP of marketing at Steady Demand , Ben Fisher, is a well-trusted expert when it comes to local SEO. And as a Google My Business Platinum Product Expert, Ben is the ideal candidate to share his experience and knowledge on the world of GMB categories. Read on to find out why GMB categories matter, how to pick the right one, and how to test GMB categories. What are GMB categories and why do they matter? A Google My Business category helps Google Search understand what your business represents and then, by using this information in conjunction with many other ranking signals, it displays your business in search to any user whose search query matches your content. To put that simply, categories help Google show you to the right people at the right time. Where can I set and add categories in Google My Business? This is actually very straightforward. You visit business.google.com or open your listing on your mobile app. On desktop click into your listing, then click on the

Welcome to ‘ Adventures in Local Marketing ’ – the podcast that tells the stories from the front line of local marketing. Each episode, we’ll be chatting with an industry expert about their journey through local marketing. We’ll learn from their first-hand experience, with engaging conversations to deepen your strategic knowledge and uncover new ways of thinking. In our first episode, we sat down with local SEO expert, Greg Gifford , to chat about, well… everything! Listen along to learn: What local SEO was like when Greg first started out How Gregbecame such a popular speaker The must-have skill you need to further your marketing career Greg’s advice to anyone just starting out in local marketing Listen to the episode Here are the resources Greg recommended in today’s episode: 17 Local SEO Experts You Need to Follow on Twitter Local Search Forum Local U Pubcon Subscribe today If you like what you hear and want instant access to the latest episodes, be sure to sub

Last week, Google announced it was releasing a whole host of new or updated features in an effort to support local businesses’ recovery after Covid-19. This shouldn’t come as too much of a surprise, given how reactive Google My Business has been throughout the entire Covid-19 pandemic — including the temporary restriction of features such as reviews and Q&A , providing new attributes like ‘curbside delivery’, and incorporating integrations with sites like GoFundMe . Arguably though, this is Google’s biggest response to the real-world consequences on local brick-and-mortar stores presented by Covid-19 yet. On Wednesday, June 17, Google released its ‘Helping businesses and nonprofits recover’ resources. So, what were the main headlines? International Small Business Week First and foremost it looks like we ought to wish you a very happy Small Business Week! Along with the introduction of new features, Google also announced it was declaring the week of June 22nd to June 27th as I

This week, Sterling Sky’ s Carrie Hill will be heading up Local Search Clinic to answer your questions about localized content. Join us to ask your questions and find out how localized content can help your SEO. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us each week for an hour of expert insights with new topics each week. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com . Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast

Bumping up local visibility has never been more important than it is right now. With 9 out of 10 consumers going online to find a business in the last year, being present in local search results is critical to getting customers through your doors. It’s no secret that Google My Business is a major local SEO ranking factor but, are you missing a trick by overlooking Bing Places listings? While it may not get quite as much air time as Google My Business, Bing Places is very much a relevant, worthwhile addition to your local search engine optimization campaign, especially if one of your current business goals is to generate more orders and sales from potential clients in your town or city. Contents What is a Bing Places for Business listing? Why should you set up a Bing Places for Business listing? Setting up a Bing Places for Business listing Where is Bing Places for Business data used? Where do reviews on Bing Places for Business come from? Is Bing Places for Business important

With so much of life operating out of our phones these days, it’s a surprise that some marketing practices still rely on old methods. Sure, email marketing has its uses, but when it comes to generating reviews, SMSes are a natural fit. Think about it – how much of the day does the average person spend on their phone? According to my screentime report (thanks, Apple) I’m sitting at an average of about four hours. And even when I’m not physically on my phone, it’s never further than an arm’s reach away. Given how embedded phones are into our everyday lives, it only makes sense that they’d begin to encroach into the world of marketing, and local SEO, too. One of the most important aspects of local SEO is generating online reviews and, as we’ve established previously , the best way to grow your reviews is to ask. In this article, I’m going to explain just why SMSes are the perfect fit for generating online reviews and performing review outreach. Read on to find out why you should add

Managing online reviews properly is vital for any local business hoping to succeed in the eyes of both Google and the consumer. But sometimes, you might need a little help in keeping on top of the constant stream of customer feedback –and ensuring timely responses, too. When things start getting on top of you, that’s when you’ll want to enlist the help of a trusted reputation management tool. With so many to choose from, how can you be sure which will be the best fit for your business? To help you along the way in your decision-making process, we’ve decided to provide a comprehensive comparison of the leading reputation management tools, including our own. Throughout this article, we’ve relied on the data and facts supplied a) by the reputation management tool’s website, and b) by trusted consumer reviews from third-party sites to provide you with as balanced a view as possible. Keep reading to get a comprehensive overview of each reputation management tool, or skip ahead

Most business owners are aware the power of reviews can have for their business. Reviews can be impactful both positively and negatively, and consumers are increasingly relying on reviews to make decisions about products and services they intend to purchase. Generating reviews for your business is a critical component of SEO, specifically local SEO. First-hand reviews help build your brand and reputation, while 3rd party reviews offer proof your company does or sells what it says it does.  Online reviews are referrals for your business. Having consistent, positive sentiment being offered about your business is a great way to stand out among your competitors. People will trust what is said about you more than they will trust what is said by you. Below I will break down why your business should invest in attaining reviews, benefits of reviews , sites you should focus on, and how to ask for reviews. Why you should ask for reviews There are many great benefits to attaining reviews

How closely were you paying attention to the local SEO news in May? Last month, we launched Local Quizness – a monthly quiz aiming to help local marketers test their knowledge of the previous month’s news. Every month we’ll be poring over the top local marketing publications, and closely following the news and observations shared by industry experts on social media, to help you ensure you’re aware of all the news that matters. Get answering this month’s quiz now as we look back at some of the biggest local marketing news stories from May. Just 5% of quizzers answered more than 7/10 questions correctly in May’s quiz, can you beat last month’s top scorers? Create your own user feedback survey Now, if you want to share your score, head over toTwitter using #LocalQuizness , or let us know in the comments below! And, if you want to read up on any of the news we’ve covered in this month’s quiz, we’ve compiled a list of reading materials below! GatherUp – Google’s Managemen

This week’s Local Search Clinic will see Local SEO Guide’s CEO Andrew Shotland answering your questions all about multi-location SEO. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us each week for an hour of expert insights with new topics each week. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com . Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a question in the popup that you’d also like the answer to? Just cl

Local marketing can be simply described as any marketing activity which puts your business in front of consumers within a certain radius of your location. While that’s straightforward enough, there are lots of different types of activity that fall under this neat umbrella. Local marketing is especially important for small and medium businesses which rely on clients physically visiting a brick-and-mortar location to make a sale or access a service: dentists, physiotherapists, and chiropractors for example or retail stores without an e-commerce presence, bars, and restaurants, locksmiths, plumbers, a builder’s yard or car dealership. Our research confirms that within the last 12 months, 90% of consumers have used the internet to find a local business. Local marketing is therefore vital to connect your offering with those in need of a local service provider or retailer. By its nature, local marketing is highly geographically specific. This means it’s important to carefully consider yo