How to Track Your Competitors Using Brightlocal

If you’re wondering who your competitors are, what their local SEO strategies are, and if there’s a gap in the market for you to exploit, then you’ve come to the right place.

In this overview, we’re to show you how to use BrightLocal’s tools to map your competitive landscape and pinpoint opportunities for growth.

The four BrightLocal tools to help you crush your competitors are:
  1. Google My Business Audit
  2. Local Search Rank Checker report
  3. Citation Tracker report
  4. Local Search Audit 

Let’s take a look at a Google My Business Audit first.

1. Tracking Your Competitors with a Google My Business Audit

A Google My Business Audit lets you quickly assess the status of your Google My Business profile and how it compares to your top online competitors.

It uses your business location and business type to identify the competitors which are ranking top in the local pack for the search terms and search the location you’ve chosen.

How to Track Your Competitors Using BrightLocal

The audit is split into corresponding search terms based on your business type and reveals nuggets of information about your competitors such as:

  • the number of citations, links, and reviews they have
  • their star ratings and number of photos on Google
  • the primary business category they’re using
  • their website authority

This data is benchmarked against your own so you can see the areas that may be helping their search rankings that you may not have focused on, giving you some really actionable insights. 

For instance, in the Google My Business Audit report below, we can see that Sodoma Law is ranking in sixth position for the search term ‘divorce attorney’. We can also see that Arnold & Smith, Collins Family Law Group, and McIlveen Family Law Firm are their three main competitors because they rank in first, second, and third positions, respectively. 

How to Track Your Competitors Using BrightLocal

Working our way across the table, we can see that Sodoma Law has more citations and website authority (a score that predicts your website’s ability to rank on search engine results pages) than the top three companies, but far fewer reviews. So, to try to rank higher for the search term divorce attorney, they need to gain more high-quality reviews (which our Reputation Manager tool is perfect for).

How to Track Your Competitors Using BrightLocal

See the below Help Center articles for more information on setting up and understanding a Google My Business Audit report:

2. Tracking Your Competitors with a Local Search Rank Checker Report

Next on the list is a Local Search Rank Checker report. This is a great way to see how your rankings benchmark against your competitors.

To track your competitors in a Local Search Rank Checker report, you can add a maximum of four competitors to the section called ‘Monitor competitor search rankings’ when you set it up.

How to Track Your Competitors Using BrightLocal



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