The 40 Online Reviews Statistics You Need in 2020

As marketers, we understand how crucial a positive online reputation is, but, we know it can be a little more difficult to sell the need to your clients.

That’s why we’ve created this ultimate list of online reviews statistics to help you demonstrate to clients and prospects why they need to put their reputation first – complete with free-to-use images to add to your own sales collateral – updated for April 2020.

Stats are pulled from our own extensive research, as well as trusted external sources to provide all the facts you need to prove to clients:

  1. Why they need to invest in online reputation management
  2. How many reviews they need, and the star ratings they need
  3. The benefits to be gained from monitoring, growing, and responding to reviews

And, if you wanted a helping hand to build a 5-star reputation, our Reputation Manager can save you time and effort by managing all of your clients’ online reviews. Find out how it works.

Why Businesses Need Online Reviews

82% of consumers read online reviews for local businesses

Online Reviews Statistics - Moz Local Ranking Factors Study

Best local marketing tactics

  • The most valuable local marketing services: 1) GMB optimization, 2) On-site optimization, 3) Reputation management, 4) Citation management, 5) Website design. [Source: BrightLocal, Local Search Industry Survey]
How Online Reviews Impact Trust

Online Reviews Statistics - BrightLocal Online Reputation Management Survey

  • A positive reputation online helps customers trust businesses, converts searchers into leads, and boosts local search rankings. [Source: BrightLocal, Online Reputation Management Survey]

Online Reviews Statistics - BrightLocal How Online Reviews Impact Landing Page Conversion



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