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How to safeguard your privacy while building your digital business

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30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to delete it – it is neither easy nor possible (given all the variety of archiving tools that are publicly accessible these days) So how do you keep your life private while owning a successful online business? How do you navigate this conundrum as your private content may still become public at any moment? The internet is both, a boon and a bane, depending on – how you use it, and how others use it to interact with you. A lot of new businesses and side hustles emerged post the pandemic, while brick and mortar businesses started digitizing themselves. This has raised well-being challenges around how business owners and senior executives can separate work f...
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7 Ways to Boost Your Hotel’s Local Rankings and Reap the Rewards

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The hospitality industry is one of the most competitive out there, with the average hotel receiving more than 10,000 searches per month .  With the rise of shared-space platforms such as Airbnb, this sector generates 10.4% of the world’s GDP (a figure that’s expected to rise in the next 10 years).  Individual hotels must compete with mammoth online price comparison sites that have a huge presence and can often afford to slash prices. As a result, many hotels are forced into the “if you can’t beat ‘em, join ‘em” scenario and pay a premium in fees for any bookings made through one of these sites. Direct bookings are much more lucrative, thought to be around 9% more profitable (as of 2016) than bookings made through hotel partner sites.  With these growing numbers in mind, hotel owners in 2020 are under pressure to develop a winning local SEO strategy that will get them found in search and attract more visitors to their websites. Google is continually evolving the way...
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Google Confirms Biggest Local Search Algorithm Update in Five Years

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Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky . This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption. Google confirmed the update in a tweet on December 16th: Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR — Google Search Central (@googlesearchc) December 16, 2021 What’s Vicinity All About? This update is named after the fact that it seems to primarily target proximity as a ranking factor. Although proximity has long been an important signal for local...
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