Richard's. Social links

Comments

Post a Comment

Popular posts from this blog

Building the BrightLocal Brand: The Color Scheme Update

Image
As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suffer from Color Vision Deficiency , we started researching how we could combine color and information to enhance user experience for all of our customers.  The result is an entirely new color palet...
Read more

How We Can Support Women in SEO: Advice for Women, from Women

Image
We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work in SEO. Not to mention motivation for them to progress in their careers and find their own personal successes both in and out of the workplace. Although the event helped celebrate the achievements of women in SEO, the work still isn’t done. Women in Local SEO In our recent Local Search Industry Survey, 35% of people who completed the survey identified as women, compared to 62% who identified as men (3% identified as ‘Other’ or preferred not to say). A survey from Moz also found that “ men outnumber women by more than 2 to 1 in SEO ”. The gender imbalance also means it’s often harder for a woman to progress their careers in SEO too. Results from our Local Search Indus...
Read more

How Can I Use Local SEO to Generate Recurring Revenue from My Web Design Clients?

Image
Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge and advice necessary to take your agency operations to the next level. Web design is a great career. It’s creative and consultative, you get to use the latest techniques to solve very modern problems, and as an industry, web design isn’t likely to be going anywhere soon. But there are downsides, too. It can be quite repetitive work, it can be hard to price if you can’t foresee required amends, and it can be hard to attain new clients in such a saturated market. The greatest stress put on web designers, though, is that because web design tends to be contract-based, they’re always on the lookout for the next job, and always a little concerned about whether the work might dry up. It’s no surprise, then, that more and more web designers are looking to expand their services to offer ongoing value to their clients. Offering local SEO to your local business clients is a natural next step in expand...
Read more