Richard Beverly's Blog

Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re always on the clock, you need to figure that out quickly. That’s where Locations Overview comes in: a brand-new, customizable bird’s-eye view of location performance from across your BrightLocal reports, accessible from what was formerly the ‘Clients & Locations’ section. Your New Homepage for Monitoring Local SEO Performance “What needs to be my top priority today?” That’s the question

How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your restaurant if you’re not adequately visible online . There are many ways to enhance your restaurant’s discoverability, from having a responsive and appealing website to reviews and social proof. However, the best way to get started is with search engine optimization (SEO). Restaurant SEO Restaurant SEO helps to optimize your website and social media profiles for the search engine. This is achieved through the creation of targeted content based on your audience’s search intent. This type of SEO includes elements such as on-page, off-page, and technical SEO—all of which collectively help your restaurant rank higher in the search results.  So, if you’re interested in learning more about making your restaurant SEO-friendly, this article is for you. But first, let’s understand why exactly restaurant SEO is so import

Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky . This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption. Google confirmed the update in a tweet on December 16th: Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR — Google Search Central (@googlesearchc) December 16, 2021 What’s Vicinity All About? This update is named after the fact that it seems to primarily target proximity as a ranking factor. Although proximity has long been an important signal for local sea

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map pinpointing the location of each. Being featured here can make a huge difference to local business web traffic and sales. Google has typically displayed three results with a map above since 2015. Before then, seven results were listed in the Local Pack without the addition of a map. New Local Pack Design The new design—which only applies to searches made on desktop—will feature three results on the left of the page and a map to the right. One notable advantage to this is that the map is bigger and could therefore be easier for some searchers to use. The updated design: The old design: Confirmation from Google In a statement made to Search Engine Land in confirmation of the changes, Google sai

As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suffer from Color Vision Deficiency , we started researching how we could combine color and information to enhance user experience for all of our customers.  The result is an entirely new color palette t

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native apps When it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS 15 updates” – T3.com The Google Maps vs Apple Maps battle has been ongoing for many years, with the consensus generally being that Google has remained the champion throughout. However, the App

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native apps When it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS 15 updates” – T3.com The Google Maps vs Apple Maps battle has been ongoing for many years, with the consensus generally being that Google has remained the champion throughout. However, the App