Richard Beverly's Blog

In spite of  — or perhaps because of — its age, email marketing remains one of the most powerful ways to accomplish outreach, retain customers, and boost engagement. Assuming you go about it the right way, that is! When it comes to email marketing, the tactic’s impact never seems to halt, yet it’s one that most local businesses either don’t use or aren’t measuring.  Don’t just take my word for it, though — the numbers on email marketing’s ubiquity and success don’t lie. Per research agency Statista, the number of global active email accounts is expected to reach 5.6 billion by the end of 2020  – larger than the entire population of the United States.  According to research conducted by marketing trade organization DMA, email marketing offers an average return on investment of approximately 4,100% . For every dollar you spend, you can expect to make $42.  Per email marketing firm GetResponse, the average open rate for a welcome email is 82%.   Re...

In 2020, Google My Business optimization is one of the key skills a local marketer needs. But, while we know how important a Google business listing is, we were curious – what do industry leaders really think of GMB? We set out to discover how some of local SEO’s leading voices are using Google My Business for local business success – and whether it’s as much of a blessing as it seems. We reached out to 22 local SEO professionals to find out how they use GMB, and to hear their expert opinions on what could be done to make this even more useful. As with our previous Expert reports on link building for local businesses and citations , we’ve collated quantitative data on the importance and usage of Google My Business, and collected quotes from our esteemed experts. We hope this information helps the wider community understand how GMB is used and valued by those who know it best. Thank you to the expert panel for sparing their time and sharing their expertise with our readers. A furth...

This week’s Local Search Clinic welcomes Sterling Sky’s resident Spam Hunter Jason Brown to answer your questions on Google My Business . Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us Wednesday, April 22nd, at 8am PT/11am ET for an hour of expert insights. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com . Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a question in the popup that you’d also like the answer to?...

This week’s Local Search Clinic welcomes Sterling Sky’s resident Spam Hunter Jason Brown to answer your questions on Google My Business . Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us Wednesday, April 22nd, at 8am PT/11am ET for an hour of expert insights. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com .  Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a question in the popup that you’d also like the answer to? Just click th...

If you’ve just hit ‘submit’ on your first Citation Builder campaign in BrightLocal, congratulations! We bet you’re excited to see how this will improve your online visibility and rankings, right? You’re probably also wondering how long will it take to see the results and how you can check which listings have gone live.  In short, what happens next? In this overview, we’ll explain each stage of the process. It contains five phases and takes, on average, six to seven weeks to complete.  “Why so long?” we hear you cry! Although we aim to have all of your existing citations updated or any new ones created within seven days, we can’t control how quickly the citation sites make these listings live. Some citation sites will put listings live immediately, while some sites will take longer (a few days or up to a few weeks depending on their processes and workload).  What are the five phases of a Citation Builder campaign? Purchase date –...

If you’ve just hit ‘submit’ on your first Citation Builder campaign in BrightLocal, congratulations! We bet you’re excited to see how this will improve your online visibility and rankings, right? You’re probably also wondering how long will it take to see the results and how you can check which listings have gone live.  In short, what happens next? In this overview, we’ll explain each stage of the process. It contains five phases and takes, on average, six to seven weeks to complete.  “Why so long?” we hear you cry! Although we aim to have all of your existing citations updated or any new ones created within seven days, we can’t control how quickly the citation sites make these listings live. Some citation sites will put listings live immediately, while some sites will take longer (a few days or up to a few weeks depending on their processes and workload).  What are the five phases of a Citation Builder campaign? Purchase date – Day 0 Preliminary Data Checks – Da...