Richard Beverly's Blog

One of the most hotly-discussed local ranking factors is without a doubt citations. If you’re active on the forums, you’ll often see people questioning “How relevant are citations?” or “ Does building citations help local SEO ?” But finding a straightforward answer to those questions can be a whole new challenge. In recent years, the relevance of citations (and other ranking factors) has been frequently debated. Anecdotal evidence points to a change in the role of citations. No longer are they competitive difference-makers but more “table stakes”, or what people would call a foundational factor in local SEO. This means that, while citations alone won’t get you ranking #1, you do need at least some accurate and consistent citations to compete effectively in the local SEO game. Additionally, research like our annual Local Search Industry Survey shows that citations still provide value to agencies and local businesses alike, and that citation management remains one of the most common ...

One of the most hotly-discussed local ranking factors is without a doubt citations. If you’re active on the forums, you’ll often see people questioning “How relevant are citations?” or “ Does building citations help local SEO ?” But finding a straightforward answer to those questions can be a whole new challenge. In recent years, the relevance of citations (and other ranking factors) has been frequently debated. Anecdotal evidence points to a change in the role of citations. No longer are they competitive difference-makers but more “table stakes”, or what people would call a foundational factor in local SEO . This means that, while citations alone won’t get you ranking #1, you do need at least some accurate and consistent citations to compete effectively in the local SEO game. Additionally, research like our annual Local Search Industry Survey shows that citations still provide value to agencies and local businesses alike, and that citation management remains one of the most commo...

Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing tool in the last few years. Today, around 25 million businesses use this social media platform to promote their products and reach target audiences. But for most restaurants, Instagram is still an underutilized marketing tool. It’s impossible to sell directly on Instagram (unless you’re an eCommerce business, that is), and it can take a good deal of time and effort to convince your Instagram followers to visit your restaurant.  Plus, for restaurant chains with multiple locations, it can be difficult to manage location-specific comments. Why should you engage with Instagram marketing? Having a presence on Instagram is a must for restaurants these days.  Why? Not only does Instagram allow companies to optimize accounts for local reach with localized hashtags and geotags, but it also tests in-app profile pages for local businesses — a feat...

Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing tool in the last few years. Today, around 25 million businesses use this social media platform to promote their products and reach target audiences. But for most restaurants, Instagram is still an underutilized marketing tool. It’s impossible to sell directly on Instagram (unless you’re an eCommerce business, that is), and it can take a good deal of time and effort to convince your Instagram followers to visit your restaurant.  Plus, for restaurant chains with multiple locations, it can be difficult to manage location-specific comments. Why should you engage with Instagram marketing? Having a presence on Instagram is a must for restaurants these days.  Why? Not only does Instagram allow companies to optimize accounts for local reach with localized hashtags and geotags, but it also tests in-app profile pages for local businesses — a ...