Richard Beverly's Blog

Building a strong Twitter following for a local business is tough. It seems like only big brands, politicians, and celebrities get attention.� There’s also a ton of information on how to do it, making you feel lost and out of sync with what you really need: a guide on how to use Twitter for local businesses .   And before we dive into this guide, here are a few stats showing you why Twitter isn’t only for big brands, politicians, and celebrities… Culturally relevant businesses influence 25% of buying decisions on Twitter In 2019, the cost per ad engagement reduced by 12% 24% of U.S citizens use Twitter as their primary social media platform 32% of Twitter users use the platform to watch videos Now, let’s say you’re sharing video content (either as ads or organic posts) that is relevant to the culture of the locations your business is serving. What’s going to prevent your followers from buying and becoming loyal customers?  Let’s dive into how to use Twitter

On July 22nd, Google My Business Product Expert, Tom Waddington spotted a new feature being tested in Google Business profiles. Google starting to offer an upgraded Business Profile (Google My Business listing) for $50/month that will add the Google Guaranteed badge to the listing and back services the business provides with the Google Guarantee. pic.twitter.com/x4bHLuVEi2 — Tom Waddington (@tomwaddington8) July 22, 2020 What he saw caused SEOs to think that their fears were being realized: Google My Business was becoming a paid-for product. But as we well know in local SEO, things are not always as clear as they first seem. With so much speculation out there, we wanted to clear things up. That’s why I’ve waded through the mass of information and chatter circulating the internet to work out exactly: What we know What we don’t know What the community thinks , and What this could mean for local businesses What we know So, as I mentioned and as Tom’s tweet showed, the news

With years of experience in both SEO and digital marketing, Steve Wiideman is a trusted pro in his field. In this article, he sheds light on the ins and outs of voice search and explains how you can optimize your website content for voice search.� Contents: What Is Voice Search? Why Is Voice Search Important? Optimizing Your Website and Content for Voice Syndicating Short Summaries and Lists Claiming and Testing Google Actions and Alexa Skills Citations and Voice Search Summary What Is Voice Search? Voice Search refers to the technology behind searching the internet without the use of a keyboard, where an assistant (such as Siri, Alexa, Cortana, or Google Assistant) replies to a query with an answer or action. This technology was built to encourage safer driving and provide general convenience over using a keyboard. As humans continue to untether themselves from handheld devices, technology companies push forward to bring in innovations for performing tasks using Virtual As

With more than a decade’s worth of experience in internet marketing, Ann Smarty is a real pro when it comes to the ins and outs of SEO and content. Here, she provides a guide to performing local keyword research. Would you like to boost your local website’s online visibility? A well-organized keyword research process is your first step. Keyword research is fundamental to any digital marketing strategy, for both global and local businesses. Why is keyword research important? Keyword research is important for the following reasons: To create landing pages that focus on searchable words and phrases. To understand searching behaviors better and, overall, understand your target audience better. To find related markets to expand into, and/or refocus your products or services to. To discover more ways to attract target customers (through providing answers to their questions). The anatomy of a local keyword When it comes to local keyword research, we usually have to deal with a three-

In this article, I’ll reveal the pros and cons of listing your business on nine of my favorite business listing sites for local businesses, as well as sharing tips for optimizing for better visibility. As shown by Moz’s Local Search Ranking Factors Study from 2018, citation signals appear to be one of the core elements in ranking success.� By now, you should have mastered the art of optimizing for Google My Business , but what about alternative options to consider for better SEO and visibility? With free listings and directories available, you may want to create a business profile elsewhere, too.  I’m not suggesting you create a business listing on every possible directory, after all, as someone in SEO you know the “quality over quantity†principle holds true. But there are numerous sites that are worth optimizing for as part of your foundational local SEO strategy. In general, it’s worth choosing the most relevant platforms where your target audience “lives†and settin

When Kogneta’s Jordan Choo contacted us saying he’d created a brand-new free tool using our Reviews API (find out more about our APIs here ), we just knew we had to share the results with you. Here, Jordan shares his exciting new tool designed to help you analyze your own reviews and mine competitor reviews for insights. Read on to find out how you can benefit from the Kogneta and BrightLocal Reviewalyzer… There’s no doubt that reviews should be a critical part of a business’s local marketing strategy, not only from an SEO perspective but from a reputation standpoint as well. This is perfectly illustrated in these online review statistics . With more and more businesses generating reviews on a yearly basis, how do you use not only your reviews but your competitors’, to successfully grow? Thanks to a new tool that I put together using BrightLocal’s handy Review API, you’re now able to mine your competitors’ reviews at scale and incorporate these findings into your SEO and overall m

In this Local Search Clinic, Two Octobers’ Niki Mosier and Noah Learner unite to answer your questions on managing multiple GMB listings. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us each week for an hour of expert insights with new topics each week. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com .� Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a question in the popup that you’d also like the answer to? Ju