Richard Beverly's Blog

As lockdown measures begin to ease, many businesses across the US and globally are being allowed to reopen. While this is welcome news for business owners, the world has changed. Companies will be reopening to a climate where strict health measures are in place, and most transactions are taking place online. The upcoming reopening period will be unlike anything we’ve seen since the Spanish Flu. According to a report by PwC , 54% of business owners reported that the pandemic has negatively impacted their business: Source: Facility Executive Similarly, BrightLocal’s study on how local marketers are dealing with the business consequences of Covid-19 showed that 35% of marketers were losing customers and 27% were temporarily closing. This is hardly surprising when you consider the sharp rise in unemployment rates, meaning services are less in demand than ever. Luck and hard work alone will not be enough to keep your business afloat in the new normal. You’ll need to be smart a

Billed as one of BrightLocal’s ‘ 11 Women in Local SEO Doing Great Things Right Now’ , Crystal Horton is a fount of knowledge and always happy to share her wisdom. That’s why we decided to enlist her help to guide you through the process of getting Facebook recommendations. Read on to learn how you too can grow your Facebook recommendations in a few simple steps. With over 80 million businesses listed on Facebook, 1 in 3 consumers use the platform to specifically look for recommendations. But, what we have discovered is that many business owners are uncertain about how to get started and what steps to take to gather recommendations quickly and easily. Business owners come to us (at Accelerate Marketing), often asking what types of reviews will produce results for their business and how to access their recommendation link. Why do Facebook recommendations matter? Facebook Recommendations provide a simple way for potential customers to find and interact with a local business. In a rec

Do you know what happened in local SEO in June? Test your knowledge of the news with the latest edition of Local Quizness – our monthly look at the top stories that affected local marketers last month. Complete our 10-question quiz to find out how much you remember about the news affecting your business, and share with your colleagues to find out who’s been paying attention! Only 10% of quizzers last month scored 7 or more – can you beat their scores? Create your own user feedback survey Now, hop on over to Twitter to share your score using #LocalQuizness , or leave a comment below! Have you been keeping up with this month’s local SEO news? #LocalQuizness via @brightlocal challenges you to put your knowledge to the test I got 9/10 this month….not bad https://t.co/1olLz4CVl1 — Brian Barwig (@BrianBarwig) June 9, 2020 Also, if you need to catch up on any of the news we’ve covered in this quiz, we’ve shared a reading list: Search Engine Roundtable – Google Se

We Asked the Experts is a brand-new series designed to provide you with the most relevant insights from local search experts. Each month we’ll cover a different question and share insights from key figures in the local SEO community in an effort to help you further your knowledge and strategy. This month we’re tackling local SEO campaigns and, more specifically, how to measure the success of them. We asked ten local SEO experts, when all’s said and done – reviews have been generated, citations built, and GMB listings optimized – how do you know whether what you’ve done has actually worked? Below, we’ve compiled the very best insights to help you understand the most effective way to report back to clients – including what metrics to cover and more. Plus, at the end of this article, you’ll find a whole host of resources to help you do things just like the experts. Read on to benefit from the unique tips, tricks, and opinions of local SEO pros, from quick snackable knowledge morsels

In this Local Search Clinic, Schema App’s Founder Martha van Berkel will tackle your questions on schema markup. Join us to ask your questions and find out how schema markup can help your local SEO. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us each week for an hour of expert insights with new topics each week. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com . Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a que

Founder and VP of marketing at Steady Demand , Ben Fisher, is a well-trusted expert when it comes to local SEO. And as a Google My Business Platinum Product Expert, Ben is the ideal candidate to share his experience and knowledge on the world of GMB categories. Read on to find out why GMB categories matter, how to pick the right one, and how to test GMB categories. What are GMB categories and why do they matter? A Google My Business category helps Google Search understand what your business represents and then, by using this information in conjunction with many other ranking signals, it displays your business in search to any user whose search query matches your content. To put that simply, categories help Google show you to the right people at the right time. Where can I set and add categories in Google My Business? This is actually very straightforward. You visit business.google.com or open your listing on your mobile app. On desktop click into your listing, then click on the

Welcome to ‘ Adventures in Local Marketing ’ – the podcast that tells the stories from the front line of local marketing. Each episode, we’ll be chatting with an industry expert about their journey through local marketing. We’ll learn from their first-hand experience, with engaging conversations to deepen your strategic knowledge and uncover new ways of thinking. In our first episode, we sat down with local SEO expert, Greg Gifford , to chat about, well… everything! Listen along to learn: What local SEO was like when Greg first started out How Gregbecame such a popular speaker The must-have skill you need to further your marketing career Greg’s advice to anyone just starting out in local marketing Listen to the episode Here are the resources Greg recommended in today’s episode: 17 Local SEO Experts You Need to Follow on Twitter Local Search Forum Local U Pubcon Subscribe today If you like what you hear and want instant access to the latest episodes, be sure to sub