Richard Beverly's Blog

This week’s Local Search Clinic welcomes Sterling Sky’s Colan Nielsen to answer your questions on service-area businesses . Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us Wednesday, April 15th, at 8am PT/11am ET for an hour of expert insights. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com .  Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a question in the popup that you’d also like the answer to? Just click the arrow next to the

This week’s Local Search Clinic welcomes Sterling Sky’s Colan Nielsen to answer your questions on service-area businesses . Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us Wednesday, April 15th, at 8am PT/11am ET for an hour of expert insights. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com .  Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a question in the popup that you’d also like the answer to? Just click the arrow next to th

We get it, you get it, we get that you get it — online reviews are important to local businesses. That drum has been well and truly beaten into submission . The question now is: “How do you actually get them?” Unless you’re zen-like in your approach to reach the fabled ‘Inbox Zero’, you’re probably drowning in just as many emails as the rest of us. Your customers face the same daily deluge, too, so it makes sense that in order to get their feedback over email, you need to be sending a whole bunch of emails in the first place. But the problem for many businesses is that they just don’t have the foot traffic or regular custom to play the numbers game when it comes to getting reviews via email. And that’s not their fault! A service-area business making a handful of customers very happy every day has just as much right to great reviews as a restaurant serving hundreds, right? Well, maybe email’s not always the right route to reviews… SMS outperforms email in every area Email and SMS

The world has changed whether we like it or not, and many small business owners have been thrown into a world of transformation. During this time, it’s important to plan out your short and long-term goals and make changes to your marketing where appropriate. In trying times, a significant part of running our businesses is listening to and observing our customers in order to find out what they really need. As someone who owns a digital marketing agency and who is a partner in other ventures including retail, I have seen the unique challenges businesses such as ours are facing during this time.  In this article, I will cover specific tactics you can use to successfully market your business through these difficult times. But first, we have to ask the big question: Should you stop marketing and advertising during a crisis?  In time, the market will recover. If you’re seeing a decline now, search traffic will pick back up. When it does, will you be there when your customers are looking?

The world has changed whether we like it or not, and many small business owners have been thrown into a world of transformation. During this time, it’s important to plan out your short and long-term goals and make changes to your marketing where appropriate. In trying times, a significant part of running our businesses is listening to and observing our customers in order to find out what they really need. As someone who owns a digital marketing agency and who is a partner in other ventures including retail, I have seen the unique challenges businesses such as ours are facing during this time.  In this article, I will cover specific tactics you can use to successfully market your business through these difficult times.  But first, we have to ask the big question: Should you stop marketing and advertising during a crisis?  In time, the market will recover. If you’re seeing a decline now, search traffic will pick back up. When it does, will you be there when your customers are lookin