Richard Beverly's Blog

What is brand identity? First and foremost, a brand identity is how your company presents itself to customers. Another way you can define brand identity is to think of it as all the components that help people differentiate your business from competitors. Things like a color scheme, tone, logo, tagline, font, or even your most popular, signature products can all help build a lasting brand identity. Why does brand identity matter? As a local business, you may be asking yourself, “Why does brand identity matter to me?”. Perhaps you’ve already reached your goal of ranking in the local pack. But once you’ve reached that oh-so-coveted number one spot, what are you doing to make potential customers engage with your business? Without a clear brand identity you could leave searchers confused, alienated, and simply not wanting to take action on your listing. As I’ll explain later, with Google My Business spam on the rise, it’s more important than ever to stand out in local SERPs. Simple vs

What is brand identity? First and foremost, a brand identity is how your company presents itself to customers. Another way you can define brand identity is to think of it as all the components that help people differentiate your business from competitors. Things like a color scheme, tone, logo, tagline, font, or even your most popular, signature products can all help build a lasting brand identity. Why does brand identity matter? As a local business, you may be asking yourself, “Why does brand identity matter to me?”. Perhaps you’ve already reached your goal of ranking in the local pack. But once you’ve reached that oh-so-coveted number one spot, what are you doing to make potential customers engage with your business? Without a clear brand identity you could leave searchers confused, alienated, and simply not wanting to take action on your listing. As I’ll explain later, with Google My Business spam on the rise, it’s more important than ever to stand out in local SERPs. Simple

Marketing a local business can be challenging. You might have a limited budget or be catering to a very specific target audience, for example. Things get even tougher when that target audience includes millennials and Generation Z. Millennials are more tech-savvy than ever: They’re always on their smartphones and over 54% of them shop online. So marketing a local brick-and-mortar business to someone who loves to shop online can require creative techniques.  As the owner of a popular millennial blog , I learned a thing or two about what tends to work for this age group. So what type of marketing techniques should you use to promote your local business to young consumers, including millennials and Gen Z?  In this article, I’ll present some of the leading approaches to help market a local business to younger consumers. Provide a professional website Even in 2020, it’s not a given that all local businesses will have a website. And even if you do have one, if it isn’t well-maintaine

Marketing a local business can be challenging. You might have a limited budget or be catering to a very specific target audience, for example. Things get even tougher when that target audience includes millennials and Generation Z. Millennials are more tech-savvy than ever: They’re always on their smartphones and over 54% of them shop online. So marketing a local brick-and-mortar business to someone who loves to shop online can require creative techniques.  As the owner of a popular millennial blog , I learned a thing or two about what tends to work for this age group. So what type of marketing techniques should you use to promote your local business to young consumers, including millennials and Gen Z?  In this article, I’ll present some of the leading approaches to help market a local business to younger consumers. Provide a professional website Even in 2020, it’s not a given that all local businesses will have a website. And even if you do have one, if it isn’t well-maint