How to safeguard your privacy while building your digital business
30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to delete it – it is neither easy nor possible (given all the variety of archiving tools that are publicly accessible these days) So how do you keep your life private while owning a successful online business? How do you navigate this conundrum as your private content may still become public at any moment? The internet is both, a boon and a bane, depending on – how you use it, and how others use it to interact with you. A lot of new businesses and side hustles emerged post the pandemic, while brick and mortar businesses started digitizing themselves. This has raised well-being challenges around how business owners and senior executives can separate work f