Richard Beverly's Blog

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native apps When it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS 15 updates” – T3.com The Google Maps vs Apple Maps battle has been ongoing for many years, with the consensus generally being that Google has remained the champion throughout. However, the App

This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements Bug fixes Changes to the interface New features and functions Improvements to native apps When it comes to app improvements, Apple Maps users have not been left behind by iOS 15. There are noteworthy developments for local SEOs to be aware of. These improvements to the Maps app have prompted some in the tech industry to declare that Apple could finally be offering a worthy alternative to Google Maps. “Far from the fiasco of a launch it experienced in 2012, Apple Maps has recovered to become a legitimate challenger to Google Maps” – Neuf.tv “Apple Maps hot on the heels of Google Maps with new iOS 15 updates” – T3.com The Google Maps vs Apple Maps battle has been ongoing for many years, with the consensus generally being that Google has remained the champion throughout. However, the App

Understanding the competitive landscape is a key part of any marketing activity, and local search is no different. To learn how to beat your local competitors in search, you don’t just need to find out who’s beating you, but crucially why. This is where Local Search Grid ‘s competitor tables come in: each one provides you with an overview of how well your local pack rivals are performing in key SEO metrics like citations and reviews. Beyond these objective performance metrics, though, it’s worth keeping a close eye on the Google My Business (GMB) categories your competitors are using. Why? Because the categories you select have the chance to significantly impact the relevance of your business to searches. Did You Know? According to research carried out in 2020 , ‘Primary GMB Category’ and ‘Additional GMB Categories’ are considered two of the top five most important ranking factors in local search results… and the former is Number One! Local Search Grid has always done a great jo

30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query. To rank in the Local 3 Pack you need to ensure your Google My Business listing is complete and active Third-party local business listings (like Yelp and Tripadvisor) may also drive some organic search visibility so it is a good idea to claim your business there Hyperlocal content may help your business discovered by people who were not even searching to buy a local product or service, so produce relevant content on a regular basis Local marketing has become even a more trending topic, following the pandemic-driven pandemic. Lots of local businesses that used to rely on local foot traffic were forced to turn to the Internet to get found by customers. That