Richard Beverly's Blog

 I’ll let you into a little secret. If you’re super-duper into local SEO, and you’re not already attending LocalU Advanced you’re missing a trick. This is where the top minds and actual practitioners in the space get together and share ALL-NEW content including research, case studies, how-tos, and much, much more. I got the chance to attend the last event on August 31, and, as always, I bloody loved it. So much that I wrote up the key takeaways from my favorite talks from Joy Hawkins , Rachel Anderson , Greg Gifford , Dana DiTomaso so that you can enjoy them too! Joy Hawkins: Make Your Images Worth a Thousand Words Ah, I do love Sterling Sky’s Joy Hawkins , I always get some great takeaways any time I listen to her speak, and using images more effectively is something I’m always looking to upskill on! Joy starts by summing up three objectives for having great images: Look better Rank better Get more leads Let’s start with ‘Look better’ Marketers often forget to check how im

Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing.  For any beginners, keyword research is the process of finding the words that potential customers use to find solutions to their problems.  Essentially, every time somebody searches the internet, they are using keywords.  This means that keyword research is a prerequisite for building an effective local SEO and content strategy. If you don’t know the types of terms people are searching for, how are you going to plan and write content that attracts and converts them? There are also things specific to local SEO that will help take localized organic performance to new heights.  How to Master Local Keyword Research Which is why we’re proud to announce the next free course to land in BrightLocal Academy : “How to Master Local Keyword Research”. This highly-practical course has been created in collaboration with local search expert Claire Ca