Richard Beverly's Blog

There’s no dismissing the importance of SEO. It’s absolutely necessary to get found online and to source as many relevant views to your content as possible. But trying to rank for poor quality or misaligned content just won’t work. Not even the best SEO can save content that people don’t find valuable.  And value matters today. Consumers want to solve problems, so that’s the kind of content Google is going to surface. Plus, it’s generally believed that search engines favor engagement and use it as an indicator of the quality of content. Things like time-on-page can indicate to Google whether it’s doing its job right — serving up relevant content to the right people. When it comes to ranking videos in Google, however, you’ve got to look beyond technical SEO. You must think of the larger objective: engaging more buyers with content that solves problems.  After all, if your content isn’t educating and converting, no amount of SEO will solve that problem.  Take DIY pest control compa

There’s no dismissing the importance of SEO. It’s absolutely necessary to get found online and to source as many relevant views to your content as possible. But trying to rank for poor quality or misaligned content just won’t work. Not even the best SEO can save content that people don’t find valuable.  And value matters today. Consumers want to solve problems, so that’s the kind of content Google is going to surface. Plus, it’s generally believed that search engines favor engagement and use it as an indicator of the quality of content. Things like time-on-page can indicate to Google whether it’s doing its job right — serving up relevant content to the right people. When it comes to ranking videos in Google, however, you’ve got to look beyond technical SEO. You must think of the larger objective: engaging more buyers with content that solves problems.  After all, if your content isn’t educating and converting, no amount of SEO will solve that problem.  Take DIY pest control comp

Hi, I sincerely hope that you, your family, your friends and colleagues are safe and well, and that they stay that way while we get through this tough time. I’ve been trying to find the right sentiment and words for this message ever since it became clear just how much coronavirus would impact us, our customers, their businesses, and their livelihoods. We have all worked so hard to build our businesses, and to see them put in jeopardy by something beyond our control is incredibly frustrating and downright unfair.  Therefore, I didn’t want to send a simple ‘business continuity’ message – although I should point out that we are fully functional, just from our home offices. Instead, I wanted to wait until we had something unique and positive we could offer to really help agencies and businesses get through this. We can’t do everything, but we’re committed to doing what we can to give the local search community what it needs to weather the storm ahead, and to put you in a position to

This week’s Local Search Clinic welcomes Local SEO Guide’s Dan Leibson to answer your questions on local SEO — whatever they may be. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us Wednesday, April 1st, at 8am PT/11am ET for an hour of expert insights. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com .  Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a question in the popup that you’d also like the answer to? Just click the arrow nex

Hi, I sincerely hope that you, your family, your friends and colleagues are safe and well, and that they stay that way while we get through this tough time. I’ve been trying to find the right sentiment and words for this message ever since it became clear just how much coronavirus would impact us, our customers, their businesses, and their livelihoods. We have all worked so hard to build our businesses, and to see them put in jeopardy by something beyond our control is incredibly frustrating and downright unfair.  Therefore, I didn’t want to send a simple ‘business continuity’ message – although I should point out that we are fully functional, just from our home offices. Instead, I wanted to wait until we had something unique and positive we could offer to really help agencies and businesses get through this. We can’t do everything, but we’re committed to doing what we can to give the local search community what it needs to weather the storm ahead, and to put you in a position to

This week’s Local Search Clinic welcomes Local SEO Guide’s Dan Leibson to answer your questions on local SEO — whatever they may be. Got problems only the pros can answer? Looking for tips to boost your online search presence? Or just want to chat with fellow local SEOs? Join us Wednesday, April 1st, at 8am PT/11am ET for an hour of expert insights. Read on to find out how to get your questions answered! For any questions or issues registering for the webinar, please email us at content@brightlocal.com .  Can’t see the button to register above? Click here to save your spot. How to register and ask your question 1. Click the green ‘Save my spot!’ button at the top of this page. 2. Click ‘Email me a login link’ 3. Click ‘Confirm & sign in’ in the email from Crowdcast 4. Click ‘Ask a Question’ and submit your question using the popup (you can do this before or during the broadcast ) See a question in the popup that you’d also like the answer to? Just click the arrow ne

It’s a tough time for everyone, but local businesses and their suppliers are going to be some of the hardest-hit by the outbreak of Covid-19. However, it’s not all doom and gloom – we’ve all had to think in ways we never have before, and for some that means being more kind and more creative. This has led to tech companies rolling out updates to help consumers stay informed, SEOs providing their tips on surviving what’s to come, tool providers offering special deals and free features to their customers, and community organizations rising up to support local businesses. There’s so much of this great stuff going on every day that we thought we’d publish a roundup, updated weekly, so you can waste no time in making the most of the goodwill out there, keeping up to speed with developments in the SEO world related to Covid-19, and do everything you can to put yourself and your business in a position for continued success. We’ll be updating this page with more resources and articles as the

There’s no denying that these are hard times for local businesses around the world, with many being forced to shutter or adapt quickly as measures are put in place to stop the spread of the Covid-19. During this time, we’re committed to making sure our customers are kept updated on any developments affecting local SEO, and last week we saw the first significant change by Google. In a post published on Friday March 20th , Google announced that it was temporarily disabling and limiting a number of features in Google My Business, saying: During the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be some temporary limitations and delays in support as we prioritize critical services. What features have been removed? New Reviews  During this period no new reviews will be published to Google My Business profiles. Users will still be able to post and see thei