Richard Beverly's Blog

Anyone who uses Google will be familiar with just how extensively they’ve been testing new SERP displays recently — from big clickable images to the rollercoaster that is desktop favicons . Now, Google has rolled out a brand-new display feature for local search results in Europe, pushing third-party directories to center stage. Read on to find out what we know so far, who the update will affect, and what the new SERP display means for local SEOs and businesses. What we know so far On February 21, 2020, a new SERP was spotted across Europe. SERP results for “Dentists in Brighton”. In what could be considered a new “position zero” for local businesses fortunate enough to be featured in the directories linked to, branded directory buttons are now showing above Maps and local pack results. We know that the update has definitely rolled out across the UK, Belgium, Greece, France, and Spain, but it’s most likely visible across all countries in Europe by now. @rustybrick do you know

Anyone who uses Google will be familiar with just how extensively they’ve been testing new SERP displays recently — from big clickable images to the rollercoaster that is desktop favicons . Now, Google has rolled out a brand-new display feature for local search results in Europe, pushing third-party directories to center stage. Read on to find out what we know so far, who the update will affect, and what the new SERP display means for local SEOs and businesses. What we know so far On February 21, 2020, a new SERP was spotted across Europe. SERP results for “Dentists in Brighton”. In what could be considered a new “position zero” for local businesses fortunate enough to be featured in the directories linked to, branded directory buttons are now showing above Maps and local pack results. We know that the update has definitely rolled out across the UK, Belgium, Greece, France, and Spain, but it’s most likely visible across all countries in Europe by now. @rustybrick do you k

You’ve got your optimization checklist to complete, either for your own local business or on behalf of your client, and you’re wondering which free Local SEO tool will do the manual work for you. We all love a freebie, but when it comes to the complex and multi-location world of Local SEO , the tool still has to be top-notch, so that you can sit back and trust that it’s doing the job you want it to. In this reactive industry, you also want free tools that can give you a quick and accurate answer as soon as you’ve thought of the question. That’s why we’ve compiled the top 10 free local SEO tools in the industry so that you know where to turn. Local RankFlux BrightLocal’s own Local RankFlux is the only ranking fluctuation monitoring tool for local search. We track daily ranking movements across 14,000+ keywords to measure volatility and identify suspected algorithm updates. Get daily, weekly or urgent-only alerts so that you’re not left in the lurch the next time a Google algorithm

The hospitality industry is one of the most competitive out there, with the average hotel receiving more than 10,000 searches per month .  With the rise of shared-space platforms such as Airbnb, this sector generates 10.4% of the world’s GDP (a figure that’s expected to rise in the next 10 years).  Individual hotels must compete with mammoth online price comparison sites that have a huge presence and can often afford to slash prices. As a result, many hotels are forced into the “if you can’t beat ‘em, join ‘em” scenario and pay a premium in fees for any bookings made through one of these sites. Direct bookings are much more lucrative, thought to be around 9% more profitable (as of 2016) than bookings made through hotel partner sites.  With these growing numbers in mind, hotel owners in 2020 are under pressure to develop a winning local SEO strategy that will get them found in search and attract more visitors to their websites. Google is continually evolving the way hotel listing