Posts

How to safeguard your privacy while building your digital business

Image
30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to delete it – it is neither easy nor possible (given all the variety of archiving tools that are publicly accessible these days) So how do you keep your life private while owning a successful online business? How do you navigate this conundrum as your private content may still become public at any moment? The internet is both, a boon and a bane, depending on – how you use it, and how others use it to interact with you. A lot of new businesses and side hustles emerged post the pandemic, while brick and mortar businesses started digitizing themselves. This has raised well-being challenges around how business owners and senior executives can separate work f
Post a Comment
Read more

New Academy Course: A Beginner’s Guide to Local SEO

Image
Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too. The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business isn’t using local SEO to get a piece of the action, then it should be! Our new BrightLocal Academy course— A Beginner’s Guide to Local SEO —will teach you all you need to know about local SEO, and you’ll also learn exactly what to do to get started. We’ve created this course in collaboration with SEO Specialist, Greg Gifford, and we’ve covered everything from website content, inbound links, an
Post a Comment
Read more

How We Can Support Women in SEO: Advice for Women, from Women

Image
We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work in SEO. Not to mention motivation for them to progress in their careers and find their own personal successes both in and out of the workplace. Although the event helped celebrate the achievements of women in SEO, the work still isn’t done. Women in Local SEO In our recent Local Search Industry Survey, 35% of people who completed the survey identified as women, compared to 62% who identified as men (3% identified as ‘Other’ or preferred not to say). A survey from Moz also found that “ men outnumber women by more than 2 to 1 in SEO ”. The gender imbalance also means it’s often harder for a woman to progress their careers in SEO too. Results from our Local Search Indus
Post a Comment
Read more

Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance

Image
Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re always on the clock, you need to figure that out quickly. That’s where Locations Overview comes in: a brand-new, customizable bird’s-eye view of location performance from across your BrightLocal reports, accessible from what was formerly the ‘Clients & Locations’ section. Your New Homepage for Monitoring Local SEO Performance “What needs to be my top priority today?” That’s the question
Post a Comment
Read more

Restaurant SEO: Attract More Customers with Better Search Visibility

Image
How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your restaurant if you’re not adequately visible online . There are many ways to enhance your restaurant’s discoverability, from having a responsive and appealing website to reviews and social proof. However, the best way to get started is with search engine optimization (SEO). Restaurant SEO Restaurant SEO helps to optimize your website and social media profiles for the search engine. This is achieved through the creation of targeted content based on your audience’s search intent. This type of SEO includes elements such as on-page, off-page, and technical SEO—all of which collectively help your restaurant rank higher in the search results.  So, if you’re interested in learning more about making your restaurant SEO-friendly, this article is for you. But first, let’s understand why exactly restaurant SEO is so import
Post a Comment
Read more

Google Confirms Biggest Local Search Algorithm Update in Five Years

Image
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky . This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption. Google confirmed the update in a tweet on December 16th: Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR — Google Search Central (@googlesearchc) December 16, 2021 What’s Vicinity All About? This update is named after the fact that it seems to primarily target proximity as a ranking factor. Although proximity has long been an important signal for local sea
Post a Comment
Read more

Google Confirms Local Pack Redesign

Image
Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map pinpointing the location of each. Being featured here can make a huge difference to local business web traffic and sales. Google has typically displayed three results with a map above since 2015. Before then, seven results were listed in the Local Pack without the addition of a map. New Local Pack Design The new design—which only applies to searches made on desktop—will feature three results on the left of the page and a map to the right. One notable advantage to this is that the map is bigger and could therefore be easier for some searchers to use. The updated design: The old design: Confirmation from Google In a statement made to Search Engine Land in confirmation of the changes, Google sai
Post a Comment
Read more